Notice & Takedown Actions
We offer a notice & takedown service, ...
A notice and takedown process is an effective tool for trademark and copyright owners to have user-uploaded trademark or copyright infringing content taken down from websites. This may prevent rogue websites from making profit by abusing yourtrademark or other IP rights such as copyrights or infringing upon statutory provisions. Potential addressees of notice and takedown measures are service providers such as internet service providers (e.g. Deutsche Telekom, Verizon), web hosts (e.g. Strato, GoDaddy), search engines (e.g. Google, Bing), website operators (e.g. eBay, Amazon, Idealo), video-sharing platforms (e.g. Youtube, Vimeo) or any other kind of online site-operator.
... but we continue where others stop!
Because conventional service providers detect large numbers of potential violations in a short time and arrange for takedowns by using automated processes – end of service.
First and foremost, uncoordinated mass takedowns by legally untrained personnel entail an enormous legal and financial risk for the company itself (e.g. counter cease and desist) and a risk for the company’s reputation (e.g. flaks on social media platforms).
Moreover, the mere takedown does not eliminate the criminal activities of an infringer unless he is confronted with the unpleasant impact of (financial) enforcement. Without such an impact, the infringers continue their activities one-to-one, often even in the same distribution channel – under new pseudonyms or in newly established web shops. No impact – no (real) “takedown”!
Also, takedowns alone do not resolve anonymity. With takedowns, infringers are not exposed to a risk of being held accountable. They may be kept from what they did but are not prevented from what they want. Large numbers of takedowns do not achieve sustained success. No impact – no prevention!